Oh, I’m Wahida by the way

I’m a copy-obsessed, conversion-focused, framework-loving, coffee-drinking, checklist-writing-fiend who believes that everybody should be able to write copy that converts.

I started my career in the agency and tech startup space, working with brands like Coca-Cola and L’Oreal.

I went on to cut my “conversion teeth,” managing over $1 million in Facebook ad spend in my first company Digital In The City. (Perhaps the only role in marketing where someone gives you thousands of dollars and expects you to return many thousands of dollars more on demand.)

It was the best apprenticeship in conversion optimization a girl could ask for, and it gives me a unique edge when it comes to writing copy and messaging that converts.

Since then, I’ve combined my passion for conversion and wicked-good messaging into Brands are Stories.

A messaging incubator for people who want to create a phenomenal brand message that cuts straight to the hearts and minds of their ideal customers.

I’ve written for people like Chalene Johnson (New York Times Bestselling author and successful entrepreneur of over 8, 7-figure businesses), Matthew Hussey (New York Times Bestselling Author and regular guest at Good Morning America), Roger Love (The world’s best Vocal Coach and the fellow who taught Bradley Cooper to sing for the movie “A Star is Born”), Copyhackers and more. I’ve also appeared in The Huffington Post, Foundr, YFS Magazine.

I’m SUPER passionate about pulling back the curtain on WHY copy converts and teaching you how to do it in your own business.